Abbey Qualtier
Fall 2024
Social Media Plan
Utilizing Instagram
As for Instagram, posting photos of current events, fairs, and questionnaires the clinic has hosted in the past or will host in the future will be beneficial to engagement and will leave students more inclined to sign up for our clinics appointments. If there is an event later in the week, posting a relevant photo earlier in the week will give students time to sign up for appointments as well as attend events and stay updated with our clinics.
Instagram
Mock-Up One
The first example of a type of post our clinic can generate and post on the Instagram platform that would be able to market an event hosted by our clinic to the specific audience of students at Indiana University Indianapolis.
Mock-Up Two
A second example of a type of post out clinic can generate and post on the Instagram platform that would be beneficial in reminding our specific audience of students of upcoming events that have happened or will happen in the future.
Utilizing TikTok
When using TikTok, videos like “a day in my life”, educational humor videos, and uses of trending sounds, attract a lot of attention on the platform and the more popular the video is, the larger the audience it will spread to. Not only will these videos be interesting for our audience to watch but they will also be helpful in spreading information about events our clinic is having, education about immunizations, and information on how to sign up for our text updates.
TikTok
Mock-Up One
The first example of a type of video that could potentially be posted on the Campus Health clinic's TikTok platform that would be able to provide information about the product we are marketing, as well as offer information about our clinic itself.
TikTok
Mock-Up Two
A second example of a style of video that could potentially be posted on the Campus Health clinic's TikTok platform that offers information on our clinic itself, through the eyes of a student, providing something relatable as well as informative and educational.